THE DIGITAL
KEYSTONE
What We Do

Everything your business needs to look good, get found, and run online.

Website design, local SEO, and custom software — CRMs, integrations, and tools built for construction businesses — run as one relationship, not four different vendors who don't talk to each other.

WordPress BuildsLocal SEOGoogle Business ProfileReview ManagementCustom WidgetsLead-Capture Forms WordPress BuildsLocal SEOGoogle Business ProfileReview ManagementCustom WidgetsLead-Capture Forms
01

Website Design & Build

A custom WordPress site — not a theme with your logo pasted on. Mobile-first, fast-loading, and structured around how homeowners actually search for a contractor.

  • Custom design, not a stock theme
  • Project / before-&-after galleries
  • Quote-request & lead-capture forms
  • Service-area pages for every town you cover
  • Custom interactive widgets — cost calculators, before/after sliders
02

Online Presence Management

Homeowners check more than your website before they call — Google, Trustpilot, Angi, Nextdoor, and review sites you've probably never even looked at. We manage your entire online presence, not just one profile.

  • Google Business Profile setup & optimization
  • Trustpilot, Yelp, Angi, BBB & niche directories
  • Review generation & response management
  • Consistent name / address / phone across the web
03

SEO & Local Search

Ranking for "roofer in [your town]" is a different job than ranking nationally. We build the site and the ongoing content around exactly those searches.

  • On-page SEO & technical cleanup
  • Local keyword & "near me" targeting
  • Ongoing blog / content strategy
  • Monthly reporting you can actually read
04

Custom CRM & Business Software

Off-the-shelf CRMs weren't built around how a construction business actually runs. We build custom systems around your real workflow — lead intake, job costing, crew scheduling — instead of forcing your business into someone else's software.

  • Custom lead & pipeline tracking
  • Job costing, scheduling & crew management tools
  • Customer portals for quotes, invoices & project updates
  • Built to grow with your business — no per-seat licensing markup
05

Marketing & Software Integrations

Your website shouldn't be an island. We connect it to the CRMs, marketing platforms, and back-office tools your business already runs on — so a lead that comes in through the site lands exactly where your team already works.

  • CRM integrations — HubSpot, Salesforce, ServiceTitan, JobNimbus & more
  • Marketing automation & email/SMS platform connections
  • QuickBooks & accounting system integrations
  • Custom APIs connecting your site to any tool you run on
06

Custom Tools for the Field & Office

A template site can't do everything a construction business actually needs. We build the purpose-made web apps that fill the gap — for the crew in the field and the office running the job.

  • Estimating & quoting tools
  • Scheduling & dispatch software
  • Equipment / fleet tracking
  • Client-facing project portals
Custom Widgets

Interactive tools built right into your site.

Every site can ship with custom widgets tailored to your trade — not just static pages. These two were built for Cadmus Construction. Try them.

Live Demo · Built for Serenity Pools

Before & After Slider

Drag to compare project photos side by side — the fastest way to prove craftsmanship on a roofing or remodel site.

AFTER
BEFORE
Live Demo · The Real Calculator Built for Cadmus

Instant Roof Cost Calculator

This is the actual 4-step estimator built for Cadmus Construction — homeowners get a real ballpark before they ever call. Try it below: submissions from this demo route to The Digital Keystone instead of Cadmus.

1Address
2Roof type
3Measure
4Estimate
What's the property address?

We use this to prepare your personalized estimate.

What type of roof are you considering?

Choose the material you're most interested in — a real inspection can compare others.

Let's trace your roof

We'll pull up a satellite view of your address — trace the outline of your roof and we'll calculate the area automatically.

Where should we send your estimate?

Enter your details to unlock your personalized estimate. This demo routes to The Digital Keystone — no pressure, no obligation.

By submitting, you agree to be contacted about your roofing estimate. We never sell your information.

Your Estimated Range
$— – $—

    Talk to us about this estimate

    This is a preliminary estimate based on typical Triangle-area pricing — not a formal quote. A real inspection confirms exact scope, materials, and final price.

    Full-Service Development

    Websites are the start — not the whole job.

    Once the site's live, most contractors are still running their business through five different logins that don't talk to each other. We build the custom software that closes that gap — CRMs shaped around how you actually work, and integrations that connect your site to the tools your team already runs on.

    Custom CRM & Business Software

    A system built around your sales process and job workflow — not a generic CRM you have to bend your business to fit.

    Lead & Pipeline TrackingJob CostingCrew SchedulingCustomer Portals

    Marketing & Software Integrations

    Your website connected to the CRMs, marketing platforms, and back-office tools you already run — so a lead never has to be re-typed by hand.

    HubSpotSalesforceServiceTitanJobNimbusQuickBooksMailchimp / Twilio

    Custom Tools for the Field & Office

    Purpose-built web apps for the parts of the job a template site was never meant to handle.

    Estimating ToolsScheduling & DispatchEquipment / Fleet TrackingClient Portals
    Packages

    Straightforward pricing to start from.

    Every project gets scoped to your business — these are starting points, not the whole menu.

    Starter Site
    $2,500–$4,000
    A complete 5-page WordPress site, built to replace the generic template.
    • Home, About, Services, Gallery, Contact/Quote
    • Mobile-first custom design
    • Licensing / insurance badges & testimonials
    • Basic on-page SEO setup
    Get started
    Growth · Most Popular
    $4,500–$7,000
    The Starter build plus a real local-search foundation from day one.
    • Everything in Starter Site
    • Google Business Profile setup & optimization
    • Local SEO & keyword targeting
    • Service-area landing pages
    Get started
    Full-Service
    $500+/mo
    An ongoing retainer that keeps the site, search rankings, and reputation moving after launch.
    • Ongoing SEO & monthly content
    • Review & Profile Management
    • Basic Updates and Maintenance
    • 1 hour phone consultation to discuss business growth
    Get started
    Custom Development
    Custom quote
    CRMs and software integrations — scoped and quoted around exactly what your business needs.
    • Custom CRM & business software
    • Marketing & API integrations
    • Built around your exact workflow
    • Fixed-price quote once we've scoped the work
    Start a conversation
    Custom Tools
    Priced per job
    Interactive tools built right into your site — cost calculators, visual sliders, and anything else your trade needs. Every tool is different, so pricing is scoped per job rather than packaged.
    • Interactive cost & estimate calculators
    • Before/after & visual comparison tools
    • Custom widgets built around your workflow
    • Scoped and quoted per project — no fixed package
    Get a quote

    Add-ons like extra service-area pages, before/after galleries, or blog setup run $300–$800 each, scoped per project.

    FAQ

    Straight answers before you commit to anything.

    01Do I own the website once it’s built?

    Yes. Once a project is paid in full, the site and everything in it is yours — we don't lock the build to our own platform or hold it hostage on a subscription.

    02Do you host the website?

    No — we don't host client sites. You keep your own hosting, which means you're never dependent on us to keep your site online. We're happy to recommend reliable hosts and handle the setup.

    03How long does a build take?

    Most Starter builds take a few weeks from kickoff to launch, depending mainly on how quickly we get your photos, licensing info, and project details back to us.

    04Can I update the site myself later?

    Yes — WordPress is built for that, and we can walk you through it. If you'd rather not touch it, Basic Updates and Maintenance is included in the Full-Service package.

    05I already have a website — can you fix it instead of rebuilding?

    Sometimes. We'll take an honest look and tell you whether it's worth salvaging or whether a rebuild will actually save you money long-term.

    06Do you only work with construction businesses?

    Construction and the trades are our focus — it's why our sites are built the way they are. If that's not your industry, reach out anyway and we'll tell you honestly if we're a fit.

    Not sure which package fits?

    Tell us about your business — we'll recommend a starting point, no pressure.

    Talk it through