Local SEO for Contractors: A Plain-English Checklist
Local SEO is the work that makes a contractor show up when a homeowner nearby searches. Here is the whole thing as a checklist, in the order that moves rankings fastest.
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Plain-English guides for contractors who want more jobs from their website.
A new article every week on contractor website design, local SEO, Google Business Profile and lead generation — written for roofers, remodelers and builders, not for other marketers.
How to Calculate Square Footage of a Room (Formula, L-Shapes and a Free Calculator)
Length times width is the easy part. Closets, L-shapes, feet-and-inches and the extra you need to buy are where the number goes wrong. Here is the whole method, a worked example and a free calculator that does it for you.
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Cost Calculators for Contractor Websites: Do They Actually Get Leads?
Yes — when they give a range instead of a price, ask for contact details before the reveal, and run on your own numbers. Here is how they work and how to add one free.
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Why Your Contractor Website Isn’t Generating Leads (and the 5 Fixes That Work)
Traffic without calls is the most common complaint we hear from contractors. Here are the five reasons it happens and the fix for each, in the order to do them.
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Google Business Profile for Contractors: The 30-Minute Setup That Beats Most Competitors
Most homeowners call from the map, not your website. Here is the 30-minute Google Business Profile setup that puts a contractor ahead of nearly everyone in their area.
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Roofing Website Design: 9 Things Every Roofing Site Needs to Win Jobs
Most roofing websites are a logo, a stock photo and a phone number. These nine elements are what separates the ones that win jobs from the ones that just exist.
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How Much Does a Contractor Website Cost in 2026? (Real Numbers, No Runaround)
The honest price ranges for a contractor website in 2026, what each tier gets you, and the one question that tells you which tier is right for your company.
Read the article →Coming next: Template vs. Custom Website for a Construction Company: Which One Actually Wins Jobs? (Nov 10) · Before and After Photos: How to Turn Job Photos Into a Website That Sells (Nov 17)
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