Built
Different.
To Rank.
To Convert.
We do construction website design for roofers, remodelers and the trades. Custom builds, local SEO, and the kind of tools that get a homeowner to call. Nothing off a template.
A lot of contractor websites are losing jobs for the people who paid for them.
Go search "roofer near me" and look at the first ten results. Same template, same stock photo of a house nobody on that crew ever touched, same paragraph about being family owned since whenever. A homeowner can't tell any of them apart, so she calls whoever answers first. Your work might be the best in the county. If the website doesn't show that in the first five seconds, she never finds out. That's a lost job, and it happens every day.
Generic templates.
Same drag-and-drop layout as the three other roofers in town. Swap the logo and you couldn't tell whose site it is.
Broken on mobile.
Homeowners search from the driveway, phone in hand, looking at the damage. If the site takes six seconds to load they're already on the next one.
Invisible in search.
No service-area pages, no Google Business Profile worth the name, nothing written the way people search. Google has no reason to show it.
No way to capture the lead.
A phone number in the footer and a contact form that goes to an inbox nobody checks. You have no idea who almost called.
You don't build from a kit.
Your website shouldn't come from one either.
Three jobs, one crew.
Most contractors we talk to have a web guy, an SEO guy, and a nephew who set up the Google listing in 2021. None of them talk to each other. We do all three, so when something changes on the site, the listing and the rankings move with it.
Website Design & Build
A custom WordPress site, built from a blank file. Fast on a phone, laid out the way a homeowner looks for a contractor, and nothing on it you've seen on a competitor's site.
See what's included →Online Presence Management
Before anyone calls they check Google, then Nextdoor, then a couple of review sites you've never looked at. We keep all of it accurate, answered and current, not just the one listing.
See what's included →SEO & Local Search
Ranking for "roofer in Wake Forest" is a different job than ranking nationally. We build the site and the ongoing writing around the searches people in your towns actually type.
See what's included →Every build runs on WordPress, is tuned against Google's Core Web Vitals, and follows the Google Search Essentials — no tricks that work for six months and then get a site buried.
Free construction website tools, built for contractors.
We publish free tools for contractor websites: a remodel cost estimator, a roof cost estimator, a square footage calculator and a before-and-after photo slider. Each one is an embeddable calculator for contractors that goes into any site with three lines of code, uses your own pricing and photos, and sends every lead to your inbox.
Remodel Cost Estimator
Homeowners pick the room, size and finish level and get a range from your rates. You get the lead.
Free remodel cost calculator for contractor websites →
Roof Cost Estimator
Homeowners trace their roof on a satellite view, pick a material and see a range from your pricing.
Roof cost calculator widget →
Before & After Slider
Your before and after photos in a slider visitors drag. Up to six projects, three lines of code.
Free before after slider for contractor website →
Square Footage Calculator
Feet and inches, L-shaped rooms, waste allowance and boxes to buy, with every measurement sent to you.
Square footage calculator widget →Every tool is free. The embed code carries a one-line credit back to The Digital Keystone, and that credit is the whole deal.
Want to know what your site should be doing?
Send us the address of your current site. We'll look it over and tell you what we'd change, free, whether you hire us or not.