The keystone is the one piece everything else depends on.
That's where the name came from. It's also how we think about a website.
We picked one industry on purpose.
Most web agencies will build for anybody, which means they've never had to think hard about anybody. The Digital Keystone is a construction web design company, and that's all it is. We started it because we kept seeing roofers, remodelers and specialty contractors stuck with the same $20-a-month template, and it was costing them work.
The math is simple. One reroof or one kitchen can be worth $15,000 or more. A website that brings in one extra job a month pays for itself before the first quarter is out. That's worth building properly.
We also know what these sites need, because we've built them. Project photos that show real work. License and insurance up top where a homeowner looks for it. A page for every town you serve. A quote form that goes somewhere a human reads it, the same day.
One team, three services
Design, the Google listing and the SEO all handled by the same people. When one changes, the others get updated too.
Built for the trade
Laid out around how a homeowner finds and hires a contractor, which is not how they shop for a dentist or a restaurant.
Plain answers, no jargon
You'll know what we're doing and why. No reports full of numbers that don't turn into phone calls.
Backed by SunStone Associates
The Digital Keystone is a SunStone Associates company, so there's a wider business team behind every project, not one person and a laptop.
Measured against the rules Google publishes.
Every site is hand-built on WordPress and checked against the same public benchmarks Google uses to rank it. That's why what we hand over still works a year after launch.
- Google Search Essentials: the structure, content and technical rules Google publishes for ranking.
- Core Web Vitals: loading speed, responsiveness and visual stability, checked with PageSpeed Insights before launch.
- WCAG accessibility: readable contrast, keyboard navigation and real alt text, which helps search too.
- WordPress, owned by you. No proprietary builder holding your site hostage.
Let's build something solid.
Tell us about the business. We'll tell you what the website needs, and whether that's us.